Launching soon in India

5 g of fibre that
doesn’t taste like
a chore.

hüsko is isabgol, plain psyllium husk, made drinkable. No gritty glass of sludge, no holding your nose. Just cold, sharp flavour and the fibre your gut has been asking for.

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fibre per serve
5 gfibre per serve
added sugar
0 gadded sugar
flavours at launch
6flavours at launch
The hüsko range: an 8 g sachet, a 200 g jar, a 250 ml can, a 30-sachet carton and a 250 g refill pouch
  • 5 g fibre per serve
  • Isabgol · psyllium husk
  • No added sugar
  • No chalky aftertaste
  • 100% vegetarian
  • Six flavours at launch

Six to start

Which one are you
actually going to drink?

Tap every flavour you’d buy. We’re using this to decide the launch run, so an honest tap genuinely changes what lands on shelves.

Nothing picked yet. Tap a can above.

Five ways to take it

Same 5 g of fibre.
Pick your ritual.

Crack a can, tear a sachet, or scoop from the jar. Tell us which one fits your day and we’ll stock it first.

The five hüsko formats side by side in Lemon Lime: an 8 g sachet, a 200 g jar, a 250 ml can, a 30-sachet carton and a 250 g refill pouch

Also available in this packaging

Pick the formats you'd actually buy.

Why bother

Everyone knows they
need more fibre.
Nobody finishes the glass.

That’s the whole problem we set out to fix. Not the science, but the part where you actually drink it, every day, without dreading it.

  • Flavour first, fibre second

    Most isabgol tastes like wet paper because nobody bothered. We started with the drink and worked backwards.

  • Ten seconds, not ten minutes

    No thickening, no racing the clock before it turns to gel. Crack the can or tear a sachet and go.

  • One ingredient doing the work

    Psyllium husk, sourced in India. No added sugar, no laxatives, nothing you need a chemistry degree to read.

  • Built for daily, not heroic

    5 g a serve is a habit you can keep, not a cleanse you abandon by Thursday.

How it works

Drink it before the meal,
not after.

Isabgol works by getting there first. Fifteen minutes ahead of your food, the husk has time to do the one thing it is very good at: swell.

  1. 15 minutes before

    You drink it

    Five grams of psyllium husk meets water and immediately starts pulling it in.

  2. At the table

    Your meal arrives

    The husk has thickened into a soft gel, spread through the stomach rather than sitting in it.

  3. The hours after

    Everything slows

    Food moves through that gel instead of straight past it, so sugar reaches the blood gradually rather than all at once.

A flatter sugar spike

Same meal, slower arrival. Psyllium taken before eating is one of the better-studied ways to blunt the glucose rise that follows one.

A cut-away of the gut showing isabgol gel holding glucose, beside a chart comparing blood glucose over three hours with and without isabgol

Illustrative, not a specific trial. The real curve depends on the meal and the person.

Cholesterol carried out

The gel binds bile acids and leaves with them. To build more, the liver pulls LDL cholesterol out of the blood.

The bile acid cycle: bile acids bind to isabgol gel in the gut and are excreted, so the liver draws LDL cholesterol from the blood to make replacements

Nothing blocks cholesterol. Replacing the lost bile acids is what spends your LDL.

The studied dose is about two serves a day.

Psyllium husk is well studied for both effects. hüsko is a food, not a medicine, and nothing here replaces what your doctor has told you.

Be first in line
when hüsko ships.

Early access, launch pricing, and a say in which flavour we make most of. One email, then nothing until we ship.

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